Industry News, Mergers and Acquisitions, Printers News

RRD Adds Digital & Print Marketing Businesses from Vericast

The transaction marks a significant investment in RRD’s existing digital marketing and print capabilities.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

R.R. Donnelley & Sons Company (RRD) has entered into a definitive agreement to acquire digital and print marketing businesses from Vericast Corp. The Vericast Digital Marketing & Technology business includes a set of digital marketing solutions that includes display advertising, contextual targeting, connected TV, dynamic mobile, digital out of home, social media marketing, email marketing, local search, and zero-party data capture. The transaction also includes Vericast’s print ma...

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